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Harcourts North America
May 31, 2022

MONARCH BEACH, CA. (May 31, 2022) -- Harcourts North America is re-releasing its Luxury Property Selection branding in the Harcourts Studio.  

Luxury Property Selection (LPS) will give agents new, more sleek designed branding options for properties deemed "luxury." Trading in the traditional cyan and navy colors, the new LPS branding templates will be black and white and have a more posh design. Harcourts Studio, a one-stop shop for agents to customize and create all needed marketing materials, has always been the agents' go-to within Harcourts, but this addition makes it an even more valuable tool. 

Ben Brady, Harcourts North America's CEO, is enthusiastic about the new addition, "Luxury Property Selection will add a different element where an agent will be able to market themselves in the high end." Harcourts is the sixth-largest real estate company globally, with several international ties to luxury markets, and this new addition allows the agents and company to differentiate its listings more specifically.

"We now have the branding to make sure that an agent can brand themselves both in the traditional markets and the luxury markets," said Brady. But what makes LPS so valuable to the Harcourts brand is how it will help each and every client. "Doing over $50 billion worth of real estate each year gives us the upper edge over many other companies. While now having the flexibility of traditional real estate marketing, luxury marketing, and our non-distressed auction marketing, presenting the peace of mind to a seller that they are getting the full exposure needed."

Harcourts North America is an international real estate franchise group from New Zealand with over 130 years of experience. Our Non-Distressed Auction platform has seen tremendous success in the North American market, and we pride ourselves on being a people-first organization. Our clients deserve consultants with knowledge, expertise, honesty, and integrity and are committed to achieving the best possible result for them, and that is what we provide. We put absolute focus on creating a relationship of trust and respect with all our clients. We've found that this philosophy is great for achieving personal satisfaction, high morale, and continued success.